Advertising & Sponsorship

FORMÉ does not sell products. Brands can pay to show a product in a sponsored placement in the app. That is our business model, and it is disclosed wherever it appears, in line with the EU Unfair Commercial Practices Directive, the FTC Endorsement Guides and Türkiye's Regulation on Commercial Advertising and Unfair Commercial Practices.

• A sponsored product carries the label Sponsored (in Turkish, Sponsorlu) on the card itself, not in small print elsewhere.
• Sponsored placements are shown in places reserved for them and never replace the recommendations chosen for your skin.
• A sponsored product is only shown when it is a sensible fit for the person seeing it; we decline placements that would mislead.

• Your Beauty Scan result. Measurements come from your camera and nothing else.
• Independent recommendations. Products without the Sponsored label are ranked by fit with your skin, the product's ingredients and our editorial judgement; payment is not an input.
• The concierge's answers. The concierge does not favour advertisers.
• Your data. Advertisers receive counts of how often their placement was shown, never who saw it.

When FORMÉ links to a brand's own website, it is a plain link with no tracking reference. We are not paid when you click or buy.

Product names, ingredients and images come from brands and, in part, from Open Beauty Facts, an open database of cosmetic products. Open Beauty Facts data is used under the Creative Commons Attribution-ShareAlike licence (CC BY-SA). Credit: Open Beauty Facts contributors.

If you would like to advertise on FORMÉ, write to us through the Contact page with your brand, your products and the countries you sell in. We accept placements only for products we would be comfortable showing next to our independent recommendations.